FROM OVER 50 YEARS RIO MARE

brings to the table the tuna that you can cut with a breadstick

OUR GOALS

1965

Trinity Alimentari, now named Bolton Alimentari, is founded and what would become the largest tuna processing plant in Europe is built in Cermenate, Como.

Our 1960’s

In the midst of an economic boom, Italians seek modernity and practicality including at the table, but without compromising on quality and flavour. Rio Mare hits the bull’s eye straight away! Beginning with the famous pink can, which over the years will become the most beloved in Italy. The canned tuna in olive oil is launched, evoking the aromas of the sea and breaking new ground in terms of its tender but firm texture: so tender that you can cut it with a breadstick!

1970

Rio Mare becomes the brand leader on the Italian market.

1978

Greece becomes the first country to distribute Rio Mare outside Italy. primo Paese all’estero dove Rio Mare è stato distribuito è la Grecia

OUR 1970’s

L’Rio Mare quality tuna becomes a regular product on the family shopping list, stored away in cupboards and tucked in picnic hampers. In pasta or salads? Doesn’t matter. What counts is the delicious flavour, loved by children and adults alike. Rio Mare becomes a brand leader on the Italian market and begins to make a name for itself overseas.

1986

First Insalatissime Rio Mare spot

1987

The “Open Seas” tuna in olive oil campaign becomes the most memorable and broadcast advertising campaign.

OUR 1980’s

Rio Mare responds to the need to give tuna new flavours. Rio Mare tuna in brine and Rio Mare tuna in extra virgin olive oil are launched. Italian habits change: more time spent outside the house, less time spent in the kitchen. To resist the monotony of the same old dishes, Rio Mare launches its creative Insalatissime line.

1992

Rio Mare Salmon Fillet launch

1996

Launch of Rio Mare Snack which later becomes Rio Mare Pâté.

OUR 1990’s

Watchword: fish is healthy. Plenty of noble proteins, small quantities of excellent quality fat. These include the precious Omega 3, especially abundant in salmon and mackerel as well as tuna. Rio Mare satisfies both gourmets and the health conscious. with its new products: Salmon Fillets and Mackerel Fillets. Rio Mare Snack (now Pâté) is launched, the first fish-based spread in a tube: a snack-time revolution.

2000

to the irresistible rhythm of “Voulez-vous Paté avec moi?”, Rio Mare Paté becomes a market leader. The quest for authenticity and innovation distinguish the new products created for increasingly refined palates: hand-processed and pressure cooked “Rio Mare Tuna Loins”, and “Rio Mare Tuna Steak”.

OUR 2000’s

To the irresistible rhythm of “Voulez-vous Paté avec moi?”, Rio Mare Paté becomes a market leader. The quest for authenticity and innovation distinguish the new products created for increasingly refined palates: hand-processed and pressure cooked “Rio Mare Tuna Loins”, and “Rio Mare Tuna Steak”.

Responsible Quality

Rio Mare launches the “Responsible Quality” project, highlighting its commitment towards respect for the environment and people all along the supply chain. Sustainable fishing and the protection of the marine ecosystem are at the core of this commitment, demonstrated by the launch of Rio Mare Pole & Line. The result of technological research, Rio Mare Leggero is launched, the first tuna in oil that doesn’t require draining, with 30% less fat.

TODAY

In Europe and across the world Rio Mare is the high quality Italian brand that combines flavour and wellbeing, reliable, safe, innovative and ideal for those that are attentive to their diets.

TODAY

Alessandro Gassmann is the new brand ambassador of Rio Mare. The latest commercials directed by Luca Miniero, describe various Rio Mare products that are practical, tasty and good for you. Gassmann, an ideal spokesman for the brand, and Rio Mare, form a team that is good, so good!

SO GOOD

OUR NEW BRAND AMBASSADOR

Alessandro Gassmann is the new face of Rio Mare. Gassmann plays the lead role in the captivating commercials directed by Luca Miniero, the director of ‘Benvenuti al Sud’. Set against the breathtaking backdrop of the most beautiful towns on the Amalfi Coast, the commercials describe various Rio Mare products that are practical, tasty and good for you. Gassmann, an ideal spokeman for the brand, and Rio Mare, form a team that is good, so good!